What Font Does the New York Times Use?
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About This Font
The New York Times uses NYT Cheltenham, a custom version of the classic Cheltenham typeface originally designed by Bertram Grosvenor Goodhue in 1896. The Times has used Cheltenham since 1967 and commissioned a custom digital version in 2003. It's a sturdy, highly legible old-style serif with strong serifs and moderate stroke contrast — built for sustained reading.
Free Google Font Alternatives
All fonts below are 100% free on Google Fonts — no license required.
Best Match
Libre Baskerville
Libre Baskerville shares Cheltenham's robust serifs, strong readability at text sizes, and authoritative editorial character.
2nd
Lora
A high-quality free alternative with a similar feel to NYT Cheltenham.
3rd
Merriweather
A high-quality free alternative with a similar feel to NYT Cheltenham.
4th
Source Serif 4
A high-quality free alternative with a similar feel to NYT Cheltenham.
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