What Font Does Nike Use?

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Nike primarily uses Trade Gothic Bold Condensed No. 20 across campaigns, packaging, and product labels. Designed by Jackson Burke in the 1940s–60s, Trade Gothic is a sturdy, utilitarian grotesque sans-serif. Its condensed bold weight gives Nike's messaging a powerful, no-nonsense urgency perfectly suited to athletic branding.

All fonts below are 100% free on Google Fonts — no license required.

Best Match
Barlow Condensed
Barlow Condensed Bold closely matches Trade Gothic's condensed proportions, utilitarian feel, and strong readability at large display sizes.
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2nd
Oswald
A high-quality free alternative with a similar feel to Trade Gothic Bold Condensed.
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3rd
Bebas Neue
A high-quality free alternative with a similar feel to Trade Gothic Bold Condensed.
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4th
Anton
A high-quality free alternative with a similar feel to Trade Gothic Bold Condensed.
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